Written by well-known businessman Andrew Reynolds, Copy this Idea is a combination of his life story and the methods used to build his empire.
What is the product?
Perhaps before addressing what Copy this Idea is, I shall address what it isn’t. Contrary to the way it is marketed this isn’t really a guide to making money, nor does it really offer any solid advice on setting up a business. What Copy this Idea is is part auto biography and part an exploration of running a successful business. The book runs to around 200 pages and one thing that many people will find off putting is the amount of times Andrew Reynolds refers to his paid monthly service “Creating Multiple Streams of Income from Home”. This is a big part of it with some Amazon reviews going as far as to say they feel like they paid for an advertisement. Based off what I have read I find this to be something of an exaggeration. As well as the book (signed by the author) you get a one month trial to the aforementioned monthly service, a few videos and an email session with Andrew Reynolds himself offering you access to his knowledge.
What is the investment vs. the rate of return?
Copy this Idea and the bonus content retails for £9.99 which is a little more than some online retailers are marketing the book alone for. I believe though that the bonus content is more than worth the additional cost. In terms of a rate of return on Copy this Idea, this is something that I find to be difficult to quantify.
What Andrew Reynolds discusses in his book is not something that will directly make you money, nor does it serve to directly teach you methods so I am forced to conclude that this is more of an academic exercise than anything else.
Does the product provide value for money?
I believe that yes, Copy this Idea does provide value for money.
Conclusion
The price of a book is a near constant and although Copy this Idea is a little more expensive through Andrew Reynolds’ own site the bonus content is more than worth it. There are lots of little things to be taken away from Copy this Idea rather than one big one and it is worth reiterating that this won’t make you money directly. If however you want to gain some insight into the man, this is a package that you simply can’t go amiss with.
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