Created by Andrew Thompson, Each Way Magic is a horse racing tipster service that provides long odds selections to subscribers.
What is the product?
Each Way Magic is a tipster service based (not surprisingly given the title) around betting each way. Having enjoyed success with Football ACCA Tips, Andrew Thompson is now moving into horse racing with a service that puts a firm focus on what he calls value bets. This means that the average odds for Each Way Magic come in at 6/1 which will more likely than not mean a low strike rate (there is no proofing and Andrew Thompson doesn’t discuss this). That having been said if your average odds are that high you don’t need to win every race. When Each Way Magic’s selections are sent out you will also get a confidence rating for bets which is labelled 1-10 with 10 being likely to win. The selections themselves are form based with Andrew Thompson saying that he puts a lot of work into studying form records.
What is the investment vs. the rate of return?
Each Way Magic is subscription based and sells for just £5 per month. This makes it probably the cheapest tipster service that I have seen that isn’t free. There is no money back guarantee in place but this is standard procedure for tipster services so it doesn’t really count against Each Way Magic. In terms of income, Andrew Thompson makes no claims saying that he doesn’t like to make claims about how much his services will make. Based off the information available it seems unlikely that Each Way Magic will be a mega earner but I can see it having the potential to make a little bit on the side.
Does the product provide value for money?
Given the extremely low price and the history of Each Way Magic it would be hard not to deem it value for money.
I feel that Each Way Magic would be an ideal service for a casual punter. This is down to the fact that it is unlikely to be a particularly intensive betting system and the high odds ensure that races are still exciting and wins can instantly be cashed out. Andrew Thompson has previously done well with his football accumulator service and I can’t see any pressing reason why he shouldn’t be able to help users to bet successfully on horse racing.