If you are interested in starting your own website business, or have even started looking, then chances are that you are already confused. There is a lot of information on the internet now, and for somebody new entering the quagmire of results can quickly, and easily become disheartened, and ultimately give up.
There are a few pointers we feel we can offer you, in your journey into online commerce which can reduce your chances of being stung, and wasting your efforts looking in the wrong places. There are now very many venues that sell website businesses, but using a little bit of caution is always wise, then you can decide on your options.
Owning a website business can be lucrative, fun, and a real eye-opener to a newcomer. No doubt that if you look around the internet, you will see many successful websites, but you will also find many sites that are now dormant, due to the owner not really having the experience to make a real go of it, or buying into aspects of ownership that don’t really work in the real world.
Firstly, if you are deciding that you want to run a website, then the key areas for your considering are as follows:
- What products or services to offer customers?
- Do you have any experience running a business?
- Are you able to do the marketing yourself?
- Do you really have what it takes to succeed?
If we take the above, and try to dissect the questions, then you should be able to come to your own conclusion just how suitable you may be to running your own website.
What products are you going to offer?
This is a key question, because you ideally need to choose a product range that you have an interest in, otherwise if you simply go for a product because of a potential high profit margin, then chances are that you will struggle to push the business forward. Nearly all successful websites you will see, are passionate about the product or service they offer, and this means they are then prepared to go the extra mile for something they believe in. This is very important.
Do you have any experience running a business?
If you simply decide that you just ‘want’ to start a website, without the relevant experience required, then you could struggle to achieve your true potential. Sure, a desire to start something is all well and good, but you need a firm grounding on what you can expect to happen, and by being prepared, definitely helps you to overcome future obstacles, which will surely come.
Also, ensure that you complete a business plan, which does not have to be too in-depth, but you will want to know where you ‘are going’ and what needs to be done to achieve your objectives. Just because you are a running an online business, does not mean you don’t have to follow basic planning. This crucial to the success of any business, whether online, or offline. You need to know what plan you are following, otherwise you will easily become distracted at the first problem, and the problems WILL come, but with a business plan, you will be in a better place to make the decisions to overcome them.
Are you able to do the marketing yourself.
With any business, the main ingredient of success is paying customers, and when you own a website business, instead of real foot-flow, for example, people coming into a real, conventional shop, your sales with a website will come from visitors, traffic, and potential customers browsing your website. But firstly, you have to develop techniques to attract such potential customers. Having a website is great, but if nobody knows where it is, then you will not make sales, and become just another statistic roaming around the depths of the search engines, with nobody able to find your site.
You will need to understand how the search engines need your website to be prepared, and ‘worded’ for them to index you in the correct way, which put basically, is called SEO. Search Engine Optimisation, which is preparing your website firstly, the keywords you anticipate customers may be looking for. There there is off-website optimisation, and building a links to your website, which if you can obtain a link on a relevant site in the industry you are in, this will help the search engines to increase your ranking popularity. Although SEO is a complete subject by itself, and you are best fully researching that.
Do you really have what it takes to succeed?
This is probably the most important question of all. No business is easy to run, and no business is going to cover your path with golden coins just for fun. You will need to really work hard to succeed. An online business is NOT easier to run, and be successful with than any other business, it required the same work ethic.
Seriously, if you genuinely have the desire, and are prepared to put the work in, then anything is possible, but if you only have a low work ethic, and just ‘want to see what happens’ then you will be wasting your time. Business is for serious participants only, and unless you really want it enough, and want to succeed enough, then you will fall by the wayside pretty quickly.
Although on a a positive note, if you DO want it enough, and can design your business plan, and get things moving, and build momentum on the back of a serious amount of action, then have as much chance as anybody is being successful. It is not an illusive club, but people who succeed in life do have common characteristics, in that they all create massive action, and follow through with their plans.
If you can do the same, you can succeed.
Author: Ben James