Offered by Bet Kudos and operated by an anonymous tipster (who is said to be a well known name), ITK Racing or In The Know Raving Club is a last minute tipster service.
What is the product?
ITK Racing is sold as being your best chance of getting in the know and last minute tips for horse racing tips each week. The reality is that ITK Racing is something of an oddity as a tipster service. This is mostly down to the sporadic way in which selections are issued. Whilst I am happy to accept that a service that is based around last minute tips isn’t going to update day in, day out on the dot, ITK Racing can go up to 5 days without any selections only for the next 3 days to have 4 selections. This seems to be down to the selection process which is something that isn’t covered in as much detail as I would like however I will look at what information Bet Kudos do provide. Essentially at the centre of ITK Racing is a tipster who is described as in the know.
They allegedly have a huge network of informants including trainers, jockeys and “big betting professionals” as well as people at the races. On top of this he is claimed to have experience as a bookie. In terms of the service, selections are sent out via SMS whenever they have been identified with all selections being each way or win bets. Staking is 1-5 points as you would expect from a Bet Kudos product with the actual stakes advised when selections are sent. In terms of the strike rate this stands at 34.52% since the service went live in May 2014.
What is the investment vs. the rate of return?
Bet Kudos offer a single subscription option for ITK Racing which is £70 for a 28 day period (with VAT on top of this). There is also no real money back guarantee in place as the usual Betfan approach applies which states that refunds aren’t typically offered however they do say that they will look at requests. In terms of the income potential ITK Racing has made a points profit of 621.64 points to recommended stakes and best odds guaranteed. This figure does however fall to just 112.69 points if you bet to level stakes.
Does the product provide value for money?
Given the high price involved with ITK Racing, I find it difficult to see how there is value for money.
For me, ITK Racing neatly encapsulates everything that is wrong with Betfan products. It is extremely expensive and is reliant on a staking plan that means £2 per point would just about break even. This means in order to make any real money you have to look at £5 per point and this can mean betting upwards of £75 per day, something that not everybody is in a position to do and frankly, even then you would only make £1,800 over 14 months. The fact is that for what ITK Racing costs you could build up a reasonable monthly portfolio and this is by far and away the more sensible option.