Created by Precious Ngwu, Social Engage is an application that allows you to create your own customised posts directly to your Facebook news feed.
What is the product?
Social Engage has been created to work with your Facebook account to allow you to increase the number of leads you have through video marketing. The software itself isn’t anything too new and I have seen very similar examples before (although Social Engage does appear to do one thing better than them that I shall explore below). Essentially Social Engage allows you to create your own customised posts that are designed to draw in customers and get them to engage your ads. This is done first and foremost with a built in and fully customisable video player. From her you have options to get people to put in their contact details if you are looking to build a list or with a button prompting a call for action which is particularly helpful if you are looking to redirect people. Because you are posting videos, Precious Ngwu says that there is the possibility of a post going viral and being shared which is also an organic traffic source however I wouldn’t go in anticipating this to happen. Where Social Engage is at its best is in drawing people in and making them feel committed and invested in your message and taking advantage of this. To ensure that you are able to repeat results etc. Precious Ngwu has also included some detailed analytics tools so that you can see what has worked for you on previous campaigns.
What is the investment vs. the rate of return?
At the time of writing Social Engage is being advertised at a launch price of just $67 which represents an alleged discount of 80% (which means that the usual selling price would be over $330). This price is also on a 2 hour time limit however every time I’ve visited Social Engage, it has reset itself. There is a 30 day money back guarantee provided by Precious Ngwu however as Social Engage is sold through JVZoo it is only vendor backed. In terms of how much Social Engage can make you, this will vary hugely. Precious Ngwu advertises it as increasing your number of leads by ten fold however this doesn’t guarantee any conversion into paying customers.
Does the product provide value for money?
Social Engage has a job to do and it does a respectable job of doing it at a price that is very much in line with this kind of product.
There are plenty of examples of this kind of product on the market at the moment and each seems to offer a slightly different take on things. One of the key features of Social Engage that I like is the call to action button which also allows you to present a timer. This means that people are more inclined to act on this and engage you and your products. There are the usual points surrounding anything relating to Facebook, namely that your success will be based on your existing audience but by all accounts, Social Engage is a pretty solid offering and if you are looking for a way to capture leads through social media, it is definitely worth your attention.