Created by Mel Gee, First Favourite is a horse racing tipster service that looks to provide a consistent and long term profit for its subscribers.
What is the product?
Mel Gee says that First Favourite is a horse racing tipster service that draws heavily on his knowledge and understanding of the sport. Something that has a foundation in an interest going back 45 years. As a service, First Favourite is based around a high strike rate which clocks in at an impressive 52% with average odds of in excess of 2.30. The selection process is pretty clearly laid out with First Favourite taking full advantage of Mel Gee’s insight. He claims that over the many years he has been betting he has built up an encyclopaedic knowledge of horse racing to the point where he could allegedly pick winners just by looking at a race.
There does seem to be a little more involved as First Favourite mentions looking at things like the trainers and jockeys involved as well as the current form all being factors. Ultimately, Mel Gee says that First Favourite is built on the formula “Known facts + Known form = Unknown profits”. Personally I am not sold on this however the results are pretty impressive on paper (the profits unfortunately don’t really match the results as I shall look at below). Ultimately, First Favourite is a pretty typical service offering near daily selections with a staking plan that is easy to follow and doesn’t ever put too much of your betting bank at risk.
What is the investment vs. the rate of return?
First Favourite is sold on a monthly subscription basis which will cost you £47 per billing period. Payment is handled through Clickbank which means that there is a 60 day money back guarantee in place if you are unhappy with the service. In terms of the profitability, this is where I feel that First Favourite unfortunately falls a little flat. Since the start of 2015 the Mel Gee has produced a profit of little under 7 points. This means that for the five months you would have had to have staked around £35 each bet to cover your subscription fees alone. Over the last 12 months the profits have not increased substantially standing at just 19.35 points.
Does the product provide value for money?
Personally, I don’t see enough profit in First Favourite to really warrant being called value for money.
As well as it performs on paper, which with an impressive strike rate and general performance First Favourite does, it falls at the last hurdle for me which is the ability to make money. To take home even a reasonable income would require quite large stakes and this is something that isn’t necessarily affordable or desirable for those who wish to withdraw profits on even a semi frequent basis. If I were looking for a low risk tipster service I may consider First Favourite but in reality, there are plenty of services out there offering much better returns, often at lower monthly costs.