Created by David Mosher, Total Ad Explosion is marketed as a complete solution to your advertising needs.
What is the product?
According to creator David Mosher, Total Ad Explosion uses its 147 partner text ad exchange to bring your adverts to over 82,000 users. Subscribers to Total Ad Explosion can send out a certain number of ads per month covering things like banners, solo ads and traffic links. To complement this system there are also several bonuses in place such as an ad tracker, My Lead Market which generates web pages that are designed to capture other users information and an allegedly vast market of digital downloads with all products coming with resell rights.
What is the investment vs. the rate of return?
There are four levels of membership with Total Ad Explosion with each one offering you the chance to send out more ads per month. You can technically join Total Ad Explosion for free but this is without a shadow of a doubt. This allows you to pay for ads directly but given the fact some of the ads almost run to the cost of a basic membership it makes sense to explore those options.
The basic membership costs $19.95 per month (compared to $17.50 for a single solo ad) which allows you to send 3 of the six types of ads available each month. For $29.95 you get the pro membership which allows you to send 6 of each ad and the gold package at $39.95 allows you to send 8 of each ad. In terms of the rate of return it is difficult to gauge the outcome. If the product is able to deliver then you can probably expect reasonable returns.
Does the product provide value for money?
Depending on the package you choose I think that Total Ad Explosion may be a reasonably priced product but this is a bit of a push.
Total Ad Explosion is a bit of a mixed bag. On paper it sounds like a great proposition but I can’t help but doubt the efficiency of the product. There are a number of reasons for this. First of all I’m very doubtful of the quality of traffic. If Total Ad Explosion is really able to bring in 82,000 viewers of your website then it seems unlikely that you will see any real increase in sales.
Maybe there is some potential to use the product as a part of list building but other than that there doesn’t seem to be much substance. The other worrying aspect is a badly explained referral scheme which seems rather suspect and I feel undermines any real stake to legitimacy that Total Ad Explosion had before.