Created by Cindy Battye, WP Scope is a new WordPress plugin that automates the process of building a blog based around videos from the app Periscope which can be used to drive traffic.
What is the product?
WP Scope is a new product and WordPress plugin that is different to anything that I have really seen before now. As already touched upon you can use videos uploaded to the Periscop App (with Cindy Battye going out of her way to highlight the fact that this includes household names such as celebrities and Fortune 500 companies) to drive traffic to your website. If you are unfamiliar with Periscope it is a relatively new app that allows a user to turn their smartphone into a device that streams what is happening around them live to the internet. As a product, WP Scope allows you to utilise this for your own needs, all of which is handled via an automated process.
The whole thing starts with WP Scope curating content for you. This means that it searches Periscope for videos based off tags and search terms that you specify. Then WP Scope creates and optimises the video content in a post for you (which according to Cindy Battye is fully SEO ready) before syndicating it by uploading the Periscope video to YouTube, Daily Motion or Amazon. Finally WP Scope can also publish the posts automatically and send out notifications via various social media websites.
This should then help you to drive traffic to your website as Periscope will only store videos for later viewing online for 24 hours. This means that as you are hosting videos for much longer, if they go viral you can then piggy back on this traffic. It is worth pointing out however that without obtaining the original uploaders permission to use the video you are operating in a rather questionable area.
What is the investment vs. the rate of return?
Cindy Battye is selling WP Scope for a one off charge of $97. For this you get unlimited usage, access to all future releases and updates as well as various related bonus products. WP Scope also comes with a 30 day money back guarantee however it is worth noting that because WP Scope is being sold by JVZoo you have to deal directly with the seller. In terms of the income potential this is a hard thing to gauge as WP Scope isn’t a direct money making product.
Does the product provide value for money?
Whilst WP Scope is an interesting product unfortunately I believe that the restrictions stop it from being truly useful.
Conclusion
There is no denying that WP Scope is something a bit different and Cindy Battye has put together an interesting way of using new technology as a marketer. There are two big concerns that I have however. The first is that as with anything that is based on viral traffic, people have to want to view the content you have uploaded and there is simply no guarantee of this.
Secondly is the way WP Scope clashes with the terms of service as I can imagine nothing worse than actually having a video people want and being told to take it down. If you are bold enough then you can probably make WP Scope work for you but personally I’m not entirely sold.
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